How I train

I work in a way that is kind, evidence led, and grounded in real life.

Most people come to me because things with their dog feel harder than they should. Pulling, barking, reacting, not listening. It is frustrating and it is exhausting. And everyone has advice. Much of it does not help.

My approach is about understanding behaviour rather than fighting it, and helping dogs cope rather than comply.

For my formal qualifications please click here

What evidence led means here

In plain terms, it looks like this.

I use rewards to strengthen behaviours we want to see.
I adjust environments so dogs can learn without being overwhelmed.
I teach dogs what to do, not just what not to do.
I help you read your dog and respond calmly and clearly.

This aligns with current behavioural science and with my ethical commitment to dog welfare.

No intimidation.
No punishment tools.
No pressure dressed up as confidence.

Training for real life

Dogs do not live in training bubbles. They live in homes, walk on pavements, meet visitors, and navigate a busy world.

Training is shaped around your dog, your life, and what you actually need help with. That might be loose lead walking, recall outside the garden, calmer behaviour at home, or rebuilding confidence after a difficult start.

If something is not relevant to your dog, we leave it out.
If it is, we break it down so it is realistic and achievable.

“Sam’s knowledge and kindness is just what every dog parent needs. She is very thoughtful towards your dog and can easily read the dog’s body language. Sam’s approach is kind and respectful. Can’t recommend Sam enough.”

— Helen and Gigi

This is not about perfection

You don’t need to be an expert.
You don’t need endless time.
You don’t need to feel bad for struggling.

My role is to guide you in plain language, help you understand what your dog is telling you, and support you without judgement. That is the job.

About guarantees

Every dog learns differently. Their history matters. Their emotional state matters. Genetics matter. Life gets in the way.

Promising the same outcome for every dog would not be honest or fair.

What I do promise is training that is kind, thoughtful, and based on what helps dogs learn and feel safer in the world.

Choosing a trainer

Dog training in the UK is largely unregulated. Anyone can call themselves a trainer, regardless of education or methods.

That is why it matters to look for someone who works with evidence, communicates clearly, and treats both dogs and people with respect.

Training should feel like a partnership, not a power struggle.

Dog Training in the UK: Wild West, But With Wellies