Privacy Policy
Last updated: 4 August 2026
Your privacy matters
Trust is at the heart of everything I do.
Whether you're getting in touch about a new puppy, asking for help with a behavioural challenge or joining a class, you'll often be sharing information about your life and your dog. I believe that information deserves to be treated with the same care and respect as every dog I work with.
This policy explains what information I collect, why I collect it and how I keep it safe.
The information I collect
Depending on how you use my website or services, I may collect:
Your name.
Email address.
Telephone number.
Home address where relevant for home visits.
Information about your dog, including age, breed, medical history where relevant, behavioural concerns and training goals.
Booking and appointment information.
Records of training sessions and recommendations.
Messages you send by email, website contact forms or social media.
Photographs or videos where you have given permission.
Website usage information such as browser type, pages visited and anonymous analytics data.
Why I am allowed to use your information
UK data protection law requires me to have a legal reason for processing your information.
These reasons include:
Providing the services you have requested.
Running my business in a fair and responsible way.
Meeting legal obligations such as tax and accounting requirements.
Your consent where required, for example marketing emails or using photographs.
Sharing your information
I never sell your personal information.
Your information may be shared with trusted companies that help me run my business, such as:
Website hosting providers.
Online booking systems.
Payment processors.
Email providers.
Cloud storage services.
These organisations only receive the information they need to provide their service and are required to protect it appropriately.
I may also share information where required by law.
Payments
Payments are processed securely through trusted third party providers.
I do not store your debit or credit card details.
Cookies
Like most websites, this site uses cookies.
Some cookies are essential for the website to function properly.
Others help me understand how visitors use the website so I can continue improving it.
You can control or disable cookies through your browser settings.
Third party websites
My website may contain links to other websites.
Once you leave my website, I cannot be responsible for how those websites collect or use your information.
Please read their own privacy policies before providing personal information.
Changes to this policy
This policy may occasionally change to reflect updates in legislation or changes to the way my business operates.
The latest version will always be published on this page.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Sam Negus
Ricochet Dog Training
Email: sam@ricochetdogtraining.co.uk
Who I am
Ricochet Dog Training
Owner and Data Controller: Sam Negus
Email: sam@ricochetdogtraining.co.uk
Website: www.ricochetdogtraining.co.uk
If you have any questions about this policy or how your personal information is used, please contact me using the details above.
How I use your information
I only collect information that helps me provide my services effectively.
Your information may be used to:
Respond to your enquiry.
Arrange appointments and bookings.
Deliver training sessions.
Prepare training plans.
Provide follow up support.
Process payments.
Send appointment reminders.
Contact you if sessions need to change.
Improve my services and website.
Meet legal, insurance and accounting requirements.
If you choose to join my mailing list, I may occasionally send information about new classes, workshops or services that I think may be relevant to you. You can unsubscribe at any time.
Photographs and videos
I sometimes take photographs or videos during training sessions.
These are incredibly useful for:
Providing feedback.
Celebrating progress.
Sharing examples of training.
Promoting my services.
Images or videos will only be used publicly where you have given permission.
You are free to withdraw that permission at any time.
How long I keep your information
I only keep information for as long as it is genuinely needed.
Client records are generally retained for up to seven years to meet legal, insurance and business record keeping obligations.
Marketing information is kept until you unsubscribe or ask for it to be removed.
Where information is no longer needed, it is securely deleted.
Your rights
Under UK data protection law you have the right to:
Request a copy of the information I hold about you.
Ask for incorrect information to be corrected.
Request that your information is deleted where appropriate.
Restrict how your information is used.
Object to certain types of processing.
Withdraw your consent where processing relies on consent.
Request your information in a portable format where applicable.
If you would like to exercise any of these rights, simply contact me.
Keeping your information safe
Reasonable technical and organisational measures are used to protect your information against unauthorised access, loss or misuse.
Although every effort is made to protect your information, no internet based system can ever be guaranteed to be completely secure.
Complaints
I hope any concerns can be resolved quickly and fairly by contacting me first.
If you remain unhappy with how your personal information has been handled, you have the right to complain to the Information Commissioner's Office.
Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113